Are our Radios Tuned?

In the recent Superbowl, Budweiser came up with and advertisement about a group of plane crash survivors stranded on a deserted island. One of them managed to salvage the plane's radio, and there seems to be a glimmer of hope that they can make send out a distress signal and be rescued from the island.



Link http://www.youtube.com/watch?v=TjPDlAroblI

But another guy finds the plane's beverage cart, and it is filled with Budweiser beer. And we see the group lose interest in the radio, and start to drink, party and have fun. Budweiser probably intended the ad to emphasise on how beer brings fun and enjoyment in the now moment. But I don't think they realise that it also sends a message that beer drinking distracts people from the important things in life - Here being to be rescued off the island.

The ad reflects the current day mindset and culture that is being promoted, spend the money that you have earned or even before you earn it. Enjoy the pleasures of life. Live in the Now, let tomorrow worry about itself. Just like how just as the woman got the radio working, the guy tunes it to play music to liven up the party. The ad might seem funny and exaggerated, yet its scary how real it can reflect the lifestyle we are living, where we let ourselves be "controlled" by our need for "pleasure".

In life we can sometimes get distracted by the needs and pleasure of the present moment, and forget about the important thing in life - God and his promise of salvation. That there is a "tomorrow" that we are looking ahead, and not just about enjoying the "Today". It is thus that our Lenten practices help us to realise how we are controlled by our needs and pleasure. Fasting helps us to transcend our fleshly desires, Almsgiving helps us to not be ego-centric and to think of others in need, and Prayer helps us to remember God our salvation and our final destination.

Now that we are 10 days into Lent, lets look at what Lenten practices we have undertaken, and whether they are helping us to be in control of our earthly desires, and tune our "radios" to the salvation that God has graced us with.